Unpacking Success: The Student Essentials Story

Unpacking Success: The Student Essentials Story

  • Sep 04

Hey there, I'm Kostas, and I want to share my journey that led me to create something truly special for fellow students. Back when I was a medical student at King's College London, an idea sparked in my mind that would eventually become Student Essentials. It's a journey of passion, determination, and a commitment to making students' lives easier.

Picture this: it was 2018, and I was knee-deep in medical studies at King's College. Amidst all the textbooks and lectures, a thought struck me – why not start a business that addresses a simple yet significant challenge? And that's when the concept of Student Essentials was born.

Let me clarify upfront, my venture doesn't involve complex algorithms or artificial intelligence. It's all about simplicity and convenience. The core idea was straightforward yet brilliant: providing incoming students with all the essential items they need when they first arrive at their new accommodations. Think duvets, pillows, towels, and kitchenware – the things that make a new place feel like home. Not only does this save them the hassle of shopping, but it also saves them valuable time and money.

Looking back many years ago, it's astounding how far Student Essentials has come. From a mere idea, it has blossomed into the recommended supplier of Bedroom and Kitchen Packs for King's College London, University of Birmingham, UCAS, Amber Students, Student.com, University Living, The Stay Club and part of the largest purchasing framework in the UK called UKUPC and many others. The transition from being a student juggling courses to running a business was both exhilarating and challenging.

I can vividly recall the moment I held the first batch of samples from my suppliers. It was like holding a world of possibilities in my hands – different types of pillowcases, various colours, and a range of pillow fillings. I was like a kid in a candy store, except my candy was all about creating comfort for students. However, there was a hurdle to overcome: my living space. I was based in an en-suite single bedroom at the Great Dover Street Apartments, and the idea of managing stocks there raised eyebrows among my friends.

But challenges were just stepping stones for me. I believed in the potential of Student Essentials and the impact it could make. As the orders started pouring in, I realised that my little bedroom was no longer a feasible storage space. That's when I made a pivotal decision – renting a room at a storage facility. This move changed everything, giving me the room to organise and manage the growing inventory efficiently.

One of the most significant challenges I faced was ensuring that all the stock was ready and delivered in time for the students' arrivals. This was a daunting task, but I wasn't alone. My two best friends joined forces with me, helping to deliver hundreds of bedroom packs to excited students. The camaraderie and shared enthusiasm made those challenges feel more like shared triumphs.


While it might seem like a one-person show, I want to emphasise that Student Essentials wouldn't be where it is today without the unwavering support of my family, friends, and the entire King's College London community. What struck me was King's College London's commitment to nurturing an entrepreneurial spirit. The staff's willingness to guide and support my entrepreneurial journey was both unexpected and invaluable. They believed in my vision and provided me with insights that transformed my business.

As I look towards the future, I am excited about what lies ahead. Student Essentials is not just a business; it's a mission to make students' lives smoother, more convenient, and more focused on their goals. I believe in the potential of every student to chase their dreams, and if Student Essentials can play a small role in facilitating that journey, then I consider it a success.

To all the aspiring entrepreneurs out there, I want to share this message: embrace your ideas, no matter how simple they may seem. Surround yourself with people who believe in you and your vision. Know that challenges are opportunities in disguise, and each step forward is a victory in itself.

Thank you to everyone who has been a part of this incredible journey – from the customers who trust us with their essentials, to the partners who support our mission, and to the King's College London community that fostered an environment where innovation thrives. The road ahead is promising, and I am excited to continue writing this story of growth, empowerment, and the relentless pursuit of turning ideas into reality.

Kostas Baronos